{ label love } ruche

I fell head over heels in love with this lookbook from independent Californian e-boutique, Ruche entitled "A Spring Daydream". An online shop dedicating itself to vintage-inspired clothing, their spring 2011 lookbook is truly one of the most beautiful and artistic ones I've ever seen. An inspiring little online shop with a strong following, their clothes all offer a vintage flair for an affordable price. These photos shot by the talented Stephanie Williams with set design by Jessica Haack and Sovy Designs will definitely put you in a dreamy, romantic mood. 

+ via ruche +

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label love: project alabama

I'm so happy I stumbled across this amazing, young label. Born in 2006, Project Alabama's collection is free-spirited and mixes traditional and modern aesthetics. Their pieces look amazingly youthful, romantic and blends perfectly with the nature surrounding it. I imagine if I ever were lucky enough to wear any of these  country-inspired garments I would spend the day running around barefoot in a field or dipping my toes into a lake. These images are a daydreamer's perfection and have brightened up my day, I hope you like them too!

+ via projectalabama +

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label love: isabel marant

Oh these outfits are so adorable. Isabel Marant's spring summer lookbook for 2011 is light, flirty and feminine. I've been a fan of Isabel's clothes since I've been in Paris. Her collections are always light-hearted, perfectly blending a style that suits lovers of bohemian and french chic. I've always had an affinity for reds and pinks and these pieces win me over with both. 

+ via fashiongonerogue +

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label love: lonely hearts

The photos for this collection of lonely hearts lingerie is filled with innocence and a subtle sexiness. I love their unique designs matched perfectly with powder nude tones. The photography here is soft and romantic, and showcase a delicate side to lingerie which makes this label stand out from the rest.

 

+ via lonelyhearts +

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